"Once consumers download the dedicated app, they can point their phones at any Jack Daniel’s
Tennessee Whiskey bottle (from 50mL to 1.75L) to uncover the animations, voice overs, and all the
stories that make the more than 150-year old brand so special, from the Cave Spring water to the
distilling process, to name a few.
The AR experience is divided into three unique parts, each designed with the look and feel of hand-
crafted models and integrate real-time, environmental lighting and textures. The first experience
transforms the front label of the bottle into a miniature version of the Jack Daniel Distillery. The second
walks step by step through the process of making Jack Daniel’s Tennessee Whiskey, and the third shares
stories of the man himself, Jack Daniel.
LIVE FREELY. DRINK RESPONSIBLY.
Tennessee Whiskey, 40% ABV, JACK DANIEL DISTILLERY, Lynchburg, TN.
JACK DANIELS and OLD NO. 7 are registered trademarks. ©2019
This content is intended only for those of the legal drinking age. Please do not share or forward this content with anyone under the legal drinking age."